Kelmscott Communications

Curbside Promotions - Maximizing Location and Window Space

A regional financial organization with over 40 locations was looking for a cost-effective way to maximize their branding and product promotions. Kelmscott identified a client asset that was not being properly utilized but could potentially market the client to – window space. The organization relies heavily on location to attract new customers, and it was conservatively estimated that over 10,000 current and potential customers entered or passed by their buildings. By designing and implementing a professional “Window Graphics System” we added a cost-effective tool to their advertising/marketing mix that allowed them to reach both current and potential customers 24/7 at a very low cost per thousand.

First, the Kelmscott team created a facilities catalog -- digitally photographing each facility, measuring each glass area and creating a physical site plan. This information was then used to plan for the creation and placement of window graphics at each facility. Once the graphic design was completed and media type was decided, Kelmscott output the window graphics and completed the window installation at each of the facilities. The Graphic System requires no additional creative expense to the clients as it coordinates with their other marketing efforts.

The program has been well received and is updated quarterly to complement the institutions on-going marketing and promotional campaigns.

For more information about our available services or to receive a free quote please call 630-898-0800.

Kelmscott News