Kelmscott Marketing Solutions
As a full-service marketing solutions provider, we mean different things to different people. Advertising and digital agencies look to us to execute their plans or creative, sometimes white labeled, sometimes by partnering directly with their clients. Direct marketers ask us to print and mail or produce signage and promotional products. We fit in anywhere. But where we really shine is when you get the full Kelmscott experience, from strategy to execution and beyond.
Clients choose Kelmscott for marketing automation programs using Salesforce Pardot, Marketo, Eloqua, HubSpot, Act-On and other platforms. Our strategists create comprehensive contact plans that deliver ongoing, targeted emails to your audiences.
We'll work with you to determine audience segments, identify the ideal frequency and timing of messages, create emails and landing pages, score leads for your sales team and continue to nurture warm and cool prospects until they're ready for your sales team to close.
As our data and learning about your audience grows, we'll ensure that dynamic messaging and offers become more and more relevant, creating an efficient, steady influx of leads for your sales pipeline.
The Kelmscott strategic and creative teams have done wonders for many of our clients' revenue and sales organizations. We draw upon a wide range of tools and channels—from ongoing content marketing to high-impact, door-opening direct mail—to put the right message in the right hands at the right time.
Our team will work with you to understand what drives your targets, and what prevents them from making the leap. Together, we'll determine the best way to move them closer and closer to yes. Often encompassing multiple touches and channels, our demand-generation and lead-generation programs have proven themselves time and time again.
By combining deep strategic thinking with motivating creative and state-of-the-art automation platforms, we can help you generate, nurture and convert more leads with exceptional efficiency.
Great successes start with rock-solid marketing strategy. At Kelmscott, we've developed smart ways to apply a responsive, coherent, data-driven strategy that draws upon a wide range of marketing tactics to create a clear, synchronized conversation with your customer. Our team starts with your goals and your audiences and identifies the best, most cost-effective ways to reach them.
Based on deep discovery into your business and your audiences, we create detailed marketing and communication plans and calendars that help guide buyers further along the journey toward conversion. We rely on insightful lead and content scoring to support your sales team in the most time- and cost-effective manner possible.
Then we turn our creative teams loose, crafting personalized messages and executions that connect with and motivate your targets to act.
Talk to Kelmscott for marketing plans and data-driven strategy that connect with people at the right time, in the right ways, through their complex digital and offline worlds.
Our creative services team provides award-winning graphic design and copywriting by experts who consistently deliver emotionally engaging, attention-grabbing creative. From simple, digital print materials to fully integrated creative campaigns that span a variety of off- and online channels, we'll work with you to create breakthrough communications that resonate with and motivate your target audiences.
Consider Kelmscott's graphic design, copy and creative services team as an extension of your in-house marketing department, or as a use-as-needed team of your own.
The dedicated Kelmscott team is ready to help you realize the promise of digital media by bringing email marketing, promotional websites, mobile apps and other interactive opportunities to life.
Easy System Integration and Support
We can work with all aspects of your marketing, including how it directly correlates to your internal reporting, KPIs, SiriusDecisions models and sales team support. Our teams can work with your existing marketing automation technology―Marketo, Pardot, HubSpot, Eloqua, Act-On―or use our platform, Kelmscott Connect. We can either create and execute campaigns within your instance or simply create and post to your instance for your team to launch, all the while supporting your marketing with industry best practices. We also can support how your marketing automation connects with your Salesforce platform.
The key is that our strategists work hand-in-hand in with our designers, programmers and analytics teams to provide a single-source, closed-loop marketing solution. Ultimately, this cuts down on communication points and time, and provides a unified solution that you can turn on and off based on internal or market demands, or P&L needs.
Digital Content that Performs
In addition to back-end solutions, our on-staff programmers, data analysts and interactive content writers and designers work together to develop user-driven content, resource portals, paid search, data, variable data, customized microsites and a host of other options that build upon traditional marketing solutions.
We've had particular success with PURLs—personalized URLs that serve up individualized content to each person on your on- or offline mailing list.
Transparent Data Management
At Kelmscott, our experience in direct marketing has easily expanded into data management, ensuring that we can acquire, assemble, clean and manage data effectively to support people-driven, technology-driven campaigns. When clients deploy PURLs, for example, our data analysts are able to identify the source of leads using a proprietary dashboard. Fully accessible to clients with a password-protected login, the dashboard allows you to discover how recipients engage on each day of a campaign—when emails are opened, click-throughs, buying patterns, forward and share clicks. The dashboard reveals a history of marketing interaction and encourages trend analysis that strengthens your marketing.
Through insightful data analytics, we have the ability to aggregate hundreds of distinct data points and translate that information into human behavior, trends and interest patterns—all to help inform more effective email marketing, online promotions and integrated campaigns in the future.
"Live your brand everywhere. Because that's where your customers are—online, on their phones, sharing with friends, shopping at midnight, clicking through the net for their next big thing. Everywhere."
Scott Voris, President
Direct and digital marketing initiatives that hit the target begin with clean, deep data. That's why Kelmscott provides a full range of data management services, from simple list preparation to insightful data analytics.
Clients look to us for assistance across the full spectrum of data management functions.
- Data sourcing—reviewing and procuring the right lists for any campaign.
- Data cleanse—removing duplicate records, assuring list consistency and accuracy.
- Mail prep—updating with national change of address (NCOA) data, assuring coding accuracy and applying intelligent mail bar codes.
- List append—adding social and demographic data to drive more targeted messaging and contact strategies.
- Predictive analytics and data segmentation—drawing insights from data to target messages and offers to the right contacts at the right time, thereby maximizing the potential for response.
- Campaign analytics—learning as much as possible from the timing, volume and patterns of responders (and nonresponders) to inform future efforts.
- Process improvement and change management—streamlining how data is acquired and entered.
Online and off, effective communications begin with the right list. Kelmscott can help you pinpoint the most promising recipients for your message, to maximize your budgets and assure strong returns on your investment. For data management support from simple list procurement to detailed data analytics, look to Kelmscott.
Whether through paid search or enhancing the optimization of your website, Kelmscott can help you improve the effectiveness of your search engine marketing efforts.
As with any channel, SEM and SEO require a keen understanding of technology, as well as how to reach audiences at the right time in the consideration and buying process. Are you looking for maximum clicks or more qualified visits? Fine-tuning your search engine marketing strategy to focus on popular vs. long-tail key phrases will help you meet your true goals.
From keyword research and recommended buys to creating motivating search ads and optimized web content, Kelmscott can help you make the most of opportunities online.
Print-on-demand and order-on-demand solutions make it fast and easy for global sales teams to access, personalize and distribute up-to-date marketing literature, promotional items and even inventory.
In addition, an online storefront from Kelmscott allows customers, prospects or team members to view, order or print information easily, based on your business rules.
Work with Kelmscott to create a custom storefront that can:
- Create personalized communications
- Save money on printing, distribution and warehousing
- Keep electronic assets current
- Control how your brand is presented in the field
- Set business rules for pricing, content or offers
With extensive experience in traditional and digital marketing, Kelmscott has the skills and knowledge to make your storefront a success.
Whether it's traditional offset printing or a personalized digital printing engagement, Kelmscott offers unparalleled experience, talent and advice to make all of your materials stand out. We'll also handle the mailing, to ensure that you reach your targets efficiently.
Variable Data, Digital and Offset Printing
For direct mail, we offer one-to-one variable data printing (VDP) which uses digital printing and software applications to personalize each printed piece. In its simplest form, this may be a customized mailing address. But digital printing allows so much more—swapping out images, copy, color schemes and formatting for each recipient. This is particularly useful for colleges and universities, or for B2B mailings that reach a variety of business users with distinct interests and needs.
For example, utilizing our web-to-print technology, Kelmscott produces unique promotional viewbooks for university website visitors. Using VDP, viewbooks may be customized by a student's area of study, activities, and interests by club or sports. Once the student has customized their book, we finish, bind and mail it directly to them.
Unlike other firms who may only want the "big" jobs, Kelmscott understands your day-to-day needs and happily handles short- or long-run print projects. With an eye for quality and attention to detail, our team can produce everything from high-end dimensional mailing pieces and magazines to brochures to simple postcards. Look to us any time you have an interest in offset printing or digital printing solutions.
High-quality offset printing, or wide-format printing, such as poster or banner printing, or even a vehicle wrap, is a surefire way to capture people's attention. Kelmscott designs and produces banners, point-of-purchase displays, floor graphics, window graphics, trade show or event signage, wall graphics, directional signage, and vehicle wraps—all to showcase your message and brand.
The Kelmscott team will help you determine the media and presentation that works best for your opportunity. Our signage and wide-format printing products are exhibited at baseball and football stadiums, universities, quick-service restaurants, financial institutions, trade shows, street poles, windows, building exteriors and in retail shows. Talk to us for your poster and banner printing needs.
Mailing and Fulfillment
Mailing services don't start when it's time to purchase postage. At Kelmscott, we work closely with our clients at the idea stage to ensure that each piece is designed to maximize postage and mail cost efficiently. In addition, we ensure streamlined fulfillment to optimize efficiency while providing the timely response your audiences deserve.
Whether it's a postcard, self-mailer, donation letter or high-impact dimensional mailer, our team understands the intricacies of USPS regulations and applies that knowledge to maximize efficiencies. The end result? No surprises, and you get the most out of your direct marketing budget.
We help you apply all the tools that increase deliverability—from a good, clean list with data integrity to USPS tools such as NDC/SCF Destination Entry and Intelligent Mail® Barcode, National Change of Address, and CASS™ address validation service. Through diligent list verification and deduping formulas, many customers realize a more pure, targeted list from the get-go, resulting in greater ROI and response.
Kelmscott's printing, design and promotional services mean your direct marketing projects are coordinated and executed seamlessly. For the highest quality and on-time delivery, look to us for everything from concepts and design to fulfillment and mailing services.
"Printed pieces have to look professional. You can't have a printed piece that looks like it came off a copy machine. Good printing gives you credibility. We brand our park district so that everything has a certain look."
Pam Hutton, PR and Marketing Supervisor
Lockport Park District
Personalized items—from branded pens to corporate gifts—can make a powerful impression. Kelmscott is your one-stop source for procuring and imprinting promotional products. We'll work with you to select personalized items that reflect your brand and message, while maximizing your budget.
Improve trade show traffic, enhance response to direct marketing campaigns, motivate team members, recognize employees and thank customers with innovative promotional products. As a long-standing member of the Advertising Specialties Institute (ASI), we offer an exhaustive array of promotional products and apparel from over 3,400 high-quality ASI suppliers.